‘What is extraordinary about virtual reality art? The spectator becomes the centre of an artistic experience. You don’t look at a work of art from a distance anymore, you are situated right in the middle of it. “Go in instead of look at” was what the U.S. performance artist Allan Kaprow said, and this sums up the experience.’
Ulrich Schrauth is the initiator, as well as the creative director, of the ‘VRHAM! Virtual Reality & Arts Festival’ in Hamburg and supervises various international projects within the field of digital media as a creative director. In addition, he is the XR & Immersive Programmer for the annual BFI London Film Festival. On a regular basis he acts as a jury member, for the Fedora Digital Art Prize, Laval Virtual/France and the VREFEST Rome/Italy, among others.
In addition, Ulrich is the speaker and moderator, with a focus on immersive art, for the SXSW Festival Austin/Texas, the Film Festival in Cannes/France and the European Jazz Conference Novara/Italy, just to name a few. Ulrich Schrauth has many years of professional experience in artistic planning, the organisation and curation of festivals, theatre and music productions.
(c) portrait Ulrich Schrauth by Catrin-Anja Eichinger